through Content Curation
Until now, content curation has been limited to 140 characters of commenting and resharing, all on social platforms. Now, with CherryPick, brands can re-publish articles, plus their full insights, onto their own website.
Introducing Cherrypick, the content curation application for brands and bloggers
CherryPick helps content marketers to easily comment on their favorite news articles
Tag them properly for their blog and SEO purposes
Re-publish those articles, plus insights, onto their own website.
CherryPick Is A Part Of A Blended Approach To Content Strategy
is great for web traffic and search engine optimization, but is time consuming
is similar, but also makes the organization reliant on an outside resource
provides equal traffic and SEO power, but currently is relegated to the copy/paste/edit method
“Quality, relevant content can't be spotted by an algorithm. You need people - actual human beings - to create or curate it." ~Kristina Halvorson
CherryPick is the easiest way to gather, discover, and comment on existing articles on your own site. Let's get started, shall we?
“A content curator Cherry Picks the best content that is important and relevant to share with their community." ~Beth Kanter
Here's the story about how we came up with the idea for CherryPick. What started as a side project out of our agency turned into something much larger. It's became our manifesto, of sorts.
The force is strong with this one
You've heard of Twitter, right? Well, in 2008 I found Twitter and fell in love with the idea of to sharing information in real-time and connect with people across the globe. Twitter became my medium. I consumed an endless stream of news, blogs, and ideas, but what was most interesting to me was the people I followed shared links not only from their own blogs, but also from larger sites like Techcrunch and Mashable. Around the time I hopped on the Twitter-wagon, I started a digital strategy agency to help companies grow their online presence. In order for me to become credible in the market of Search and Social Media I had to share my insights with the digital world. I had to write content. My brilliant idea was to create SMEDIUM.com: a hub for content I wrote and shared (the blog title was a play on the words Social+Media+Medium, not a t-shirt size between small and medium). When I started building a curated blog, I immediately wanted to punch walls and/or give up on the idea. I hated trying to come up with original content, and writing long form was a whip. I also wanted posts that were dynamic, not the same old plain-text, paragraph style with a stock image thrown in. But wait, what about Twitter? I loved Twitter because it was content curation maximized, allowing me to discover existing articles, and giving me the ability add my perspective and share in a 140-character tweet.
My frustration led to a thought: What if I could mimic the same process I used on Twitter, but through blogging instead of tweeting? I became my own curator on SMEDIUM.com, publishing articles I found on the web back to the blog and including my perspective, but the process of publishing curated posts on my Wordpress site was manually intensive. As a content producer I learned the key to successful content sharing was giving proper attribution by adding hyperlinks back to the source url and author. This means the author receives credit for their work and the site gets a backlink and attribution for posts. In order to give proper credit, I spent time and energy copy-pasting snippets of articles from original posts. Then there was the problem of curating images. I couldn’t scrape copyrighted images, so I searched for images on Flickr and other sites with creative commons licensing. By the time I’d compiled and curated outside content, I didn’t have the energy to add my own insights. I came to a conclusion: either there had to be a better way or I was going to throw in the towel on curating blogs. That’s where the idea for CherryPick started. In late 2010 I dreamed up an app that would allow me to gather all of my existing feeds and aggregate them into one area, including Google Reader, Facebook, and Twitter. Then I could view that stream of articles and literally “cherrypick” the best articles on the web. From there I could edit the articles and images, tag them properly, and add my thoughts before I published back to my own blog. Cherrypick took minutes to curate content and add insights compared to my previous method of tedious, manual curation. I shared the CherryPick vision with friends and clients, and realized it was more than just a dream, CherryPick was what brands and thought leaders demanded.
The force is strong with these two
Cameron has a rare combination of strong design ethic and technical expertise, helping his clients span the communication gaps between IT, marketing, and the C-suite. A serial entrepreneur, Cameron started Computeks, a managed IT service company, when he was just 18. He went on to start Boomerang Data, an online data backup company, before co-founding Buzzshift. Buzzshift was born out of his realization that brands, from Computeks to Fortune 500 companies, needed social media, search engine marketing, and content strategy.
Eddy has over eleven years of experience in strategic planning, marketing, and PR, including roles at the US Department of State, executive leadership at a White House Initiative, and director level positions at two successful startups. Eddy is also an adjunct professor for the EMBA program at the University of Texas at Dallas. He has been involved in the past with the DFW chapter of American Marketing Association and the Idea Week/TEDxSMU conference.
“A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” ~Rohit Bhargava
Sign Up Now to be the first in line for the Beta Version of CherryPick. Currently we are testing it out with a limited number of brands, so if you are interested please enter your email below.